Social Media
Creating engaging content with proven results.
Between my experience at UREC and the TGA, I have over two years of experience in creating engaging social media content that drives engagement. I have a demonstrated ability to leverage social media audiences and analytics to continue growing and developing social reach.
UREC Social Campaign: Hot Takes
The Hot Take campaign was developed in order to highlight the community of UREC as opposed to the traditional facility and class-based promotional content. I am responsible for planning, shooting, editing, and posting each Hot Take video featured on UREC socials. Through April 1, 2025, the campaign has generated nearly 40,000 impressions with an average engagement rate of 4.2% across 6 different posts.
Thanksgiving
Chicken Tenders
Superbowl LIX
March Madness
Movie/TV Show Quote
UREC Social Campaign: How To
UREC's "How To" campaign focuses on highlighting different exercises and equipment available at UREC facilities, explained by one of UREC's ACE-Certified Personal Trainers. The campaign allows an opportunity to feature UREC student staff on UREC socials, highlighting UREC's community aspect. The campaign has generated 29,000 impressions with an average engagement rate of 3.9% across 10 posts.
Mitch: How To Do ISO Shoulder Press
Kayli: How To Do Back Extensions
Mitch: How To Do ISO Leg Press
UREC Social Media Graphics
Before serving in my role as Social Media Manager, I worked as a graphic designer creating designs for eight different departments across UREC. This included social media posts, digital displays, and posters promoting different classes, events, and campaigns. Here's some of the content I was responsible for creating.
Trooh Display Graphics
24x36 Posters
Instagram Posts
TGA Social Media Content
As a PJ Boatwright Jr. Marketing and Communications Intern for the Tennessee Golf Association, I was responsible for delivering multimedia coverage across 11 championship tournaments over the course of 3 months. A large part of my duty included posting updates and graphics to @TNGOLF social media accounts. Featured below is some of the content I was responsible for posting, including the "Inside the Field" series for which I was responsible for creating.
Scorecard Graphics
Other Social Posts
"In the Field" Graphics
